Step One: Define the Strategy Before the Search
- Cash flow, appreciation, tax position, or a blend, and which one you will sacrifice when they conflict.
- Hold period and exit decided before purchase, because it determines the right debt structure.
- Asset type and target: single family, small multifamily, commercial, or land, and the price band you can execute in repeatedly.
- Self managed or professionally managed, and the real cost of each in time or fees.
- Entity, insurance, and lending structure discussed with your CPA and lender in advance.
- Your minimum return threshold, written down, so it is not negotiated with yourself in the moment.

